Businesses are experiencing an increase in security breaches as a result of spammers and scammers. These breaches can result in a bad customer experience and a decline in customer retention, or they might hurt their reputation and result in legal and financial repercussions. Using phone verification to check phone numbers at every stage of the customer lifecycle is an excellent method to lower the risk of security breaches. With billions of numbers registered worldwide, the mobile phone number is the most reliable way to verify a user’s identification.
Phone validation is a useful tool for determining whether a given phone number is legitimate and operational. While it may appear that users are just adding to their database, the impact of phone validation is far greater and has an impact on the accuracy of their total data.
Here are some user management best practices for boosting client acquisition and retention using mobile phone authentication:
Authenticate Registration –
Phone verification can be used to verify a new user’s identification and confirm that they are who they claim they are when they register for the app. A PIN code will be sent to a new user who downloads an app and creates a new account through SMS, WhatsApp, or voice message, to complete the user registration procedure, they must enter this information into the app on their device. This stage establishes the user’s connection with their device.
Authorize upgrades –
Many apps use a freemium model, which means the core software is free to use but a premium version is available for a fee. Providing a message with a PIN to confirm mobile customers’ desire to upgrade can assist decrease fraudulent downloads and reducing incorrect downloads.
Reset passwords –
Sending a code to authenticate the user’s identification when a user checks in to an app from an unfamiliar or alternate device and requests a password reset can help decrease fraud and identity theft. When a login attempt comes from an unknown device, Gmail employs this method to verify the user’s identity using their mobile phone number.
When a user of an application or website tries to sign in after a long period of inactivity, they are referred to as reactivated users. A mobile phone verification technique might aid confirm that their use is real and not a hacker or spammer once more.
Refresh user information –
Any changes to a user’s profile information should always be confirmed with a simple message sent to the account’s mobile device. This step will ensure that the change has been made. It is critical not only for security but also for proper information delivery to users to ensure that modifications have been initiated by the account owner. An airline can only provide consumers with vital flight updates if they have updated contact information.
Authenticate transactions –
Using real-time communications to confirm transactions minimizes the cost of fraud resolution. Many payment and e-commerce applications and websites now require authentication of transactions with a one-time password provided through SMS since requiring authentication of users at this vital point.
